Tickets Please By James Mutters - 1298 Words

â€Å"Tickets please† â€Å"Oh, of course sorry† â€Å"Don t hold up the line† The dodder bouncer leans forward in his chair and an unsteady hand reaches out. James Ryan fumbles in his coat pocket to find the ticket that he had bought two weeks in advance. He found the shaft and eventually the stub that shows the number and purchase. James always had a habit for fiddling and it just so happened that the tables jazz house concerts ticket was as reach. James hands the crumpled mess to the grey suited bouncer. â€Å"Enjoy the show† he grunts as he rolls his eyes, hands him the shaft of the ticket and simultaneously opens the door. â€Å"I liked the old one better† James mutters as the door shuts behind him, and he begins to wander through the shallow, dark corridor†¦show more content†¦I come here whenever they perform, which isn t frequently.† â€Å"Do you now.† â€Å"I m a good friend of Jeremy s, we met in grade school and we haven t lost touch as of right now.† â€Å"Yes, as of right now.† Samantha mutters through pursed lips, as the he curtains began to rise like tides and the lights become even dimmer than they were previously. The stage lights slowly brighten like sunrises and â€Å"I ve got the world on a string† echo throughout the hall. Jeremy Jones is center stage with a microphone on a stand cupped in his hand The spotlight on him. James could make out the foggy figures of the rest of the band behind Jeremy. .James settles into his seat and begins to relax as the harmonious sounds shatter the silence. Then something else shattered as the piercing â€Å"BANG† echoed in his soul. Jeremy Jones falls in a crumpled heap on the floor as the music cuts out, the clouded images become black, the spotlight turns off, and the screaming begins. James himself in shock chokes on his own spit startled and afraid. After he gathers himself he glances around the room and his vision smears like blackboard chalk. He realizes that Samantha isn t in her seat. James bashfully rises from his chair, and sloppily unlatches the clasp holding his ACE firearm. He sprints to and up the stairs that are located on the left side of the rostrum. He bounds off stage toShow MoreRelatedShort Story7933 Words   |  32 Pagesyour next visit?† he asked. Sure, it’s part of my job to assist you, she said in a girlish way. He then stood up and shook her hand and said, it’s been a pleasure talking to you. Karen got up and walked over to the door to let the guard in. Once James had been removed from the room, she leaned back against the door exhaling, behind the cheap thrill she had just encountered. She walked over to the jail phone and called Warden Jones, to request the paper work for Danny’s money/check to be releasedRead MoreAmerican Holidays11778 Words   |  48 Pages |Bill/check | | Come again? |Could you repeat that please? Pardon me, could you say that one more time | | |please? Excuse me, what was that again?(Informal) | | Connected with (a company) |Working with (a company) Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesfrom the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where

The Kidnapping Of Patricia Hearst - 1640 Words

When actually participating in an event it, you are unable to make a clear unbiased analysis of the situation. However when there is an outsider in the event can be analyzed from several different viewpoints and in psychological terms. One historical event that people still question what really occurred is the kidnapping of Patricia Hearst. Patricia â€Å"Patty† Campbell Hearst, a Berkeley undergraduate student, on February 4, 1974 at nineteen years of age was kidnapped by a group of men and women after leaving her beaten fiancà © behind (Winter, 2005). This group of men and women formed the Symbionese Liberation Army (SLA), a radical group of domestic terrorists, led by Donald DeFreeze, with the mission to destroy the â€Å"capitalist state† (Hixson, 2005). The group was formed in Berkley, California with their main priorities being to end racism, monogamy, the prison system, and â€Å"all other institutions that have made and sustained capitalism.† (Winter, 20 05). The reason for the kidnapping was for the simple reason that Patricia Hearst was part of a wealthy, powerful family that would ensure the group attention from the press, which is exactly what occurred. Hearst’s kidnapping made headlines across the country. Local police and FBI searched for her, two days after the kidnapping on February 6, 1974 a letter was left at a radio station signed by the SLA. It was a â€Å"warrant for the arrest of Patricia Campbell Hearst† along with her credit card and a warning that anyone who interferesShow MoreRelatedPatricia Hearst and the Symboinese Liberation Army1094 Words   |  5 Pagessocial status is the case of Patricia Hearst and the Symboinese Liberation Army. Patricia Hearst (Patty) is an American socialite and best know to be the granddaughter of William Randolph Hearst, who founded the Hearst media empire. While attending the University of Berkeley, in California, she was abducted by a terrorist group called the Symboinese Liberation Army (SLA) on February 24th, 1974. The group first attempted to claim a large sum of ransom from the Hearst family. The Marxist group ofRead MoreThe Patty Hearst Trial Happened1513 Words   |  7 PagesAt the time when the event of the Patty Hearst trial happened, the United States had a period of change in the nation. At 1960s, The war between United Sates and Vietnam was the essential task for the whole country. Moreover, African Americans were protesting and fighting for equal rights, feminists formed feminism groups and dedicated in getting their suffrage. The goal for the society suddenly changed to a totally different direction after the 60s when the Vietnam war was ended and African AmericansRead MorePatty Hearst, By Patricia Campbell Hearst1202 Words   |  5 PagesPatty Hearst also known as (Patricia Campbell Hearst) is the granddaughter of American publishing magnate William Randolph Hearst, however she is most known as the person who got kidnapped. This all began when Patty and her fiance were having a casual day, living their lives,but all of a sudden patty and her fiance got a knock on their apartment door. A group called the SLA (Symbionese Liberation Army) pointed guns towards patty and her fiance demanding them to stand still and quiet. Still unsure

A Strategic Corporate Decision Samples †MyAssignmenthelp.com

Question: Discuss about the Strategic Corporate Decision. Answer: Introduction: The aim of the paper is to study an article from The Wall Street Journal, which speaks about a business strategy made by a body corporate. The chosen article is the article published about Peloton on October 25, 2017 under the authorship of Alexandra Bruell. The paper initially discuses with the decision of Carolyn Tisch Blodget, the new brand marketing head of Peloton to restructure the brand positioning of the company. The subsequent sections analyse the effectiveness of these decisions and their future implications based on their outcomes. The strategic decisions and moves made by a corporation: Carolyn Tisch Blodget, the brand marketing head of Peloton, the Manhattan headquartered fitness equipment company took the strategic decision of strengthening the marketing and promotion. The aim of the strategy was to strengthen the then market position and revenue generation of Peloton. The corporate decision made by Blodget consisted of four strategic plans. The first strategy was to change the position of Peloton from a premium luxury product targeting the upper class customers to that of fitness equipment that even the middle class customers could afford to have (wsj.com 2017). This strategy allowed the fitness company to gain access to larger group of customers and strengthen its market position. The second strategy was to arrange for finance to purchase its products. This strategy in fact supported the first strategy and allowed the company to sell its fitness products among larger consumer base of both middle and upper class customers. The third strategy was changing the pres entation of its advertisement to attract the upper as well as middle class customers. The initial advertisements showed a rich woman using Peloton bike in her luxurious home. These advertisements attracted the rich people and positioned Peloton stationary bikes a product meant for the rich fitness loving customers (Wheelen and Hunger 2017). The later advertisements showed a large number of customers taking virtual classes in different types of homes, which signified different types of social status and lifestyle. These new advertisements positioned Peloton products, which can be used by a larger base of consumers from varying social and lifestyle patterns. These new advertisements increased the demand of Peloton products among a large number of customers in America, which fuelled the third strategy- entering into tie-ups with hotels, resorts and fitness studios. This strategy allowed Peloton make its fitness bikes available to a larger group of users at these hotels, fitness studios and resorts, which could the products even without acquiring them (Koschate-Fischer, Cramer and Hoyer 2014). This strategy helped Peloton to add value to the health conscious people in these places who could use them even without buying them. The fourth strategy was opening more outlets where customers could buy Peloton products. This allowed the fitness company to increase its physical presence in the competitive fitness market of America and sell its products among a larger group of customers. This strategy enabled Peloton to strengthen its marketing strategies, which earned huge revenue. Level where the decision was made (functional/business/corporate): The decision to position Peloton in the American market in a new way was at the functional by Blodget, the departmental head of the marketing department. Blodget then adapted the strategy as a business strategy and used it to strengthen the position of Peloton in the American fitness market (Ford and Richardson 2013). The reason for the decision: The reason for Blodget to implement the marketing strategy was to reposition Peloton stationary bike as a fitness machine, which could target a larger consumer base. She conducted a market research and found that Peloton bikes were very expensive and the product was only targeted the upper class customers. She further found that the company was not being able to cater to the middle class, which had the potential to become potential consumer if financial support was available. The marketing head analysed that the marketing of the fitness bike showing luxurious homes only attracted the upper class while the middle and the upper middle class customers could not relate to it (Slotegraaf and Atuahene-Gima 2013). These findings made her decide to market Peloton fitness bikes in a way to position it as a product to target a wider consumer base. Assessment of the decision: The assessment of the outcomes of the four strategies shows that the decision of Blodget to market Peloton fitness bike in an innovative was appropriate. The advertisement of Peloton stationary bike showing different classes of customers using it attracted a larger customer base. Peloton arranged for financial assistance to the middle class buyers, which helped it to attract new customers (Knight 2015). Tie-ups with hotels and resorts allowed the visitors in these places use the product, which in one way helped Peloton to promote it. The opening of more outlets strengthened the physical presence in the fitness market which made Peloton more prominent before its competitors like Nike. The combined outcome of these four strategies helped increase in revenue and strengthening of market position of Peleton (Armstrong et al. 2014). Thus, one can assess that the strategy to marketing of Peloton stationary bike by Blodget was successful. Future effectiveness of the decision: The decision of Blodget to reframe the marketing and promotion was effective. One can say this from the future outcomes of her decisions. The company has financially become very strong which proves the future effectiveness of the decision of Blodget. Reason for future effectiveness and its basis: The future effectiveness of the marketing decision of Blodget was proven by the three positive business outcomes. First, the company succeeded in attracting investments from the American media conglomerate NBCUnieversal. Secondly, Peloton was able to raise $450 million as share capital as on October 24, 2017. Thirdly, the revenue the company earned in 2016 was $170 million. These three achievements of Peloton prove the future effectiveness of the decision of Blodget to remarket Peloton fitness products in the American market (Lee et al. 2015). Conclusion: One can conclude that Boldget had taken the right decision by restructuring the market positioning of Peloton. The outcomes of her decisions were positive proven by increased in the revenue and capital base of the company. References: Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Bruell, A. 2017.How Peloton is Marketing a $2,000 Bike Beyond the Rich. [online] WSJ. Available at: https://www.wsj.com/articles/peloton-shifts-gears-with-more-attainable-marketing-plan-1508959554 [Accessed 27 Oct. 2017]. Ford, R.C. and Richardson, W.D., 2013. Ethical decision making: A review of the empirical literature. InCitation classics from the Journal of Business Ethics(pp. 19-44). Springer Netherlands. Knight, J., 2015. Internationalization: A decade of changes and challenges.International Higher Education, (50). Koschate-Fischer, N., Cramer, J. and Hoyer, W.D., 2014, March. Moderating effects of the relationship between private label share and store loyalty. American Marketing Association. Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business performance: Evidence from franchising industry.International Journal of Hospitality Management,44, pp.28-37. Slotegraaf, R.J. and Atuahene-Gima, K., 2013, May. Product development team stability and new product advantage: The role of decision-making processes. American Marketing Association. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson.

Zappos Case free essay sample

Discussion Questions: 1. What is the business of Zappos and what are its critical success factors (CSF’s)? [lists] Business: The business of Zappos is to sell shoes online, and provide relative customer service. Critical Success Factors: -The spirit of adventure -Best customer service -Use of Information and Technology -Unique way to keep the workers -The spread of the business culture 2. Please complete the following table. Identify the key information systems and the related IT infrastructure investments that enable Zappos’ core business processes: Core Business Process Information Systems IT Infrastructure supplier management [an example response is attached; feel free to add to, modify or delete this example and create your own response] customer orders processing system customer returns processing system procurement system online, eCommerce Platform online, eCommerce Platform supplier extranet sales/order processing Customer orders processing system Online, eCommerce Platform order fulfillment and distribution Procurement system Customer orders Processing system Tracking system Procurement system Online, eCommerce Platform Online supply chain management logistics and warehousing Procurement system Supplier extranet customer servicing Customer orders processing system Customer returns processing system Online, eCommerce platform Online, eCommerce platform human resources management Management system Online financial management Accounting and Financing system Online 3. In what ways does the design of Zappos’ Web site and related services support its business objectives? [list] Zappos embraced Twitter as a valuable tool for building company culture. Meanwhile, Twitter is used to create a more interactive customer community. Zappos also used blogs to interact with customers. Those websites are divided by several parts for visiting the websites in a very easy way. 4. Why did it make sense for Amazon to acquire Zappos? What expertise in terms of information management and the use of IT did Amazon bring to the game that might improve Zappos’ eCommerce competitiveness? [lists] Zappos has earned more revenue year by year, which means it has a lot of growth potential. Zappos built a very positive business culture, which is really successful for its business. Zappos is owning a very strong working team Amazon has a mature management information system, which could help Zappos to contribute the whole business Amazon has a strong contribution on investing the warehouse or the storage, which could give Zappos a more competitive ability in the market.